The insurance industry faces numerous challenges in its quest to remain relevant and competitive in an ever-changing market. One of the main pains is the continuous need to innovate applications intended for the end customer. Insurers must not only offer solid products, but they also need friendly and accessible tools for customers to interact effectively and without friction.

A Deloitte study revealed that 83% of insurance consumers expect a digital experience similar to what they get in other industries, which has led insurers to invest in intuitive user interfaces, applications mobile and online services to improve customer satisfaction.

The need to innovate

Technological innovation is crucial in the insurance sector. Applications and platforms have to be constantly evolving to meet growing customer expectations. Insurers must invest in technologies that facilitate customer interaction with their services. From purchasing a policy to managing claims, the user experience must be seamless and efficient.

Customer-friendly tools

Simplicity and ease of use are essential to maintaining customer satisfaction. User-friendly tools that allow customers to intuitively interact with their policies and claims are essential. For example, mobile applications that offer quick access to information on coverage, maturities and payments, as well as the possibility of reporting claims in a simple way, are essential.

Streamline the product

In the event of an accident, the insured is already in a stressful situation. Therefore, having to fill out long and complicated forms only adds more stress to the process. For this reason, it is vitally important that insurers focus on streamlining the product they deliver to the client. Automation and process digitalization can play a crucial role here. For example, having pre-filled forms, having the ability to upload photos and documents directly from your mobile phone, and working with faster approval processes can transform the customer experience from frustrating to satisfying .

Resolve for the insured

The insured needs quick and effective solutions in times of emergency. Ensuring you have a positive and hassle-free overall experience can set you apart from other competitors. This is why the number of insurers that decide to transform the customer's digital experience is growing more and more.

Offering solutions at speed and providing stress-free experiences are distinctive characteristics of the most successful organizations in the market.

Customer satisfaction as the central axis

The end point of every effort in the insurance industry must be customer satisfaction. By offering user-friendly tools and simplified processes, insurers can ensure that their clients receive the necessary support during critical times, and also perceive the value and efficiency of the service offered to them.
Continuously innovating in pursuit of improving the user experience is an unmatched strategic factor to achieve greater commercial results.


To conclude, we can affirm that the insurance industry must face its current pains with differential solutions, focused on the speed of its products. With the right technology, customers feel supported and satisfied, especially if the expected response comes in the most difficult moments.